When it comes to FILA, most of my athleisure friends are familiar with the brand. There are many fans of FILA products, but there are some friends who are not so familiar with FILA products. FILA is an Italian brand, founded in 1911, positioning in the high and medium sports fashion, developed a series of sports apparel products such as tennis, golf, fitness, skiing, mountaineering, basketball, etc.
FILA, a century-old sports fashion brand, was founded in 1911 as a textile knitwear business by the FILA brothers. In the 1970s, in line with its diversification, FILA turned to sports apparel, developing lines for tennis, golf, fitness, skiing, mountaineering, and basketball. In fact, FILA product currently have sales volum more than 30 countries such as Italy, the United Kingdom, Germany, France, the United States, China, Japan, Korea, Brazil, Russia and so on. Bright and bold design style, outstanding elegance and unique product efficacy, make FILA in the international top sports brands unique charm, reputation around the world.
In the 1970s, FILA diversified into sportswear. In the following years, the company has developed golf, tennis, fitness, yoga, running and skiing series, and finally established the backbone status of the world famous sports brand, which is regarded as the representative of art and the model of luxury. As an Italian sports brand, FILA products are full of distinct Italian style, outstanding elegance, simple design and creative passion. What’s more, their products are deeply embedded in the essence of Italy, a sign of sports talent, passion for life and fashion sense. Fila shoes, for example, have a retro fashion design and are popular in fashionistas around the world.
Fila for What Age Group
FILA’s clothes belong to casual wear, comfortable, soft fabric, and high-end taste, favored by many people with certain economic ability. What’s more, the brand have different series products are suitable for people of different ages wearing, men’s and women’s casual wear and children’s wear and other series of products. Therefore, the suitable age group is quite broad. Also, FILA products are mostly sports clothing. Some people think sports clothes are not enough fashion, but exercise clothing as long as find the style that suits oneself, also can wear a nice effect.
FILA is positioned in senior sports fashion, adhering to the brand concept of LIVEYOURELEGANCE, pleasing and elegant, overturning the traditional sports image, and delivering the same enthusiasm and vitality in the elegant style of Italy. In addition, FILA adheres to the operation strategy of international vision, maintains close contact with the global operation team of FILA, has several overseas design centers around the world, and integrates the global quality design resources. At the same time, FILA imports global best-selling products from various countries every year to meet the needs of local consumers.
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